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Tips for Marketing to the New Generation

While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below. 1. Look Professional and Established Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about
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SEO Mistakes to Avoid in 2017

With the new year upon us, it’s time to think about what you can do to better enhance your website and business. When it comes to SEO in particular, there are many mistakes that you should try to avoid. By taking into account those below, you’ll be able to steer clear of many problems that other companies may run into. 1. Not Optimizing If you think your content will rank without going through the work to optimize, you’re wrong. It’s essential to take advantage of SEO to make sure you up your chances of having content rank. Fortunately there are
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