Archives for marketing

How to Effectively Market Towards Mothers

With the majority of mothers being the main purchasers in households, it’s important to effectively market toward them. In addition to driving potential sales, by marketing properly you may be able to increase your exposure as well. Some of the best tips for marketing toward this group include: Avoid the “Perfect Mom” Persona Today more than ever moms play many roles in their households. The last thing they want to see is the “perfect mom” image in your ads. Instead, they want to see realistic situations that they are able to relate to. This approach will be sure to get
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Tips for Marketing to the New Generation

While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below. 1. Look Professional and Established Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about
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