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Tips for Marketing to the New Generation

While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below. 1. Look Professional and Established Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about
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