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How to Effectively Market Towards Mothers

With the majority of mothers being the main purchasers in households, it’s important to effectively market toward them. In addition to driving potential sales, by marketing properly you may be able to increase your exposure as well. Some of the best tips for marketing toward this group include: Avoid the “Perfect Mom” Persona Today more than ever moms play many roles in their households. The last thing they want to see is the “perfect mom” image in your ads. Instead, they want to see realistic situations that they are able to relate to. This approach will be sure to get
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