Archives for local listings

How to Effectively Market Towards Mothers

With the majority of mothers being the main purchasers in households, it’s important to effectively market toward them. In addition to driving potential sales, by marketing properly you may be able to increase your exposure as well. Some of the best tips for marketing toward this group include: Avoid the “Perfect Mom” Persona Today more than ever moms play many roles in their households. The last thing they want to see is the “perfect mom” image in your ads. Instead, they want to see realistic situations that they are able to relate to. This approach will be sure to get
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Tips for Marketing to the New Generation

While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below. 1. Look Professional and Established Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about
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How to Help Your Brand Grow This Year

With the beginning of the year being under way, it’s important to start thinking about the ways you could improve your business. Fortunately there are many options that can help make a big impact on where you end up when the end of the year comes. Some of the top tips to keep in mind include: 1. Take Advantage of “Quick Content” Use social media tools such as Snapchat and Instagram stories to post short videos that expire after a set amount of time. While this might sound like a waste of time, these apps are more popular than ever.
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Top Marketing Trends to Look Out for in 2017

When it comes to marketing, techniques are constantly evolving into something new. Fortunately by keeping up with these, you can help your business grow and increase its visibility as well. Well there are many tried and true trends that you will use in the future, those that are making waves in 2017 are listed below. Keep an eye out so you can take advantage of these! 1. Mobile Apps Mobile apps are used quite often today, although they will most definitely be more prevalent in the future. Businesses will likely use these to target ads to consumer and provide them
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Bing Tests Out A New Google Esque Local Search Results

Bing is now testing out a new local search results layout similar to that of Google’s. Before they adopted this new technique they would just display results in a “pack” type formation. With the new results Bing displays a mix of local results rather than businesses listings and map at the top of the page, above all of the regular organic links. The new format will potentially show:   Listings appearing anywhere in the search results, not just at the top of the page. The map appears with the pack in this display. The old “pack” layout may also be replaced
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