SEO Mistakes to Avoid in 2017

With the new year upon us, it’s time to think about what you can do to better enhance your website and business. When it comes to SEO in particular, there are many mistakes that you should try to avoid. By taking into account those below, you’ll be able to steer clear of many problems that other companies may run into. 1. Not Optimizing If you think your content will rank without going through the work to optimize, you’re wrong. It’s essential to take advantage of SEO to make sure you up your chances of having content rank. Fortunately there are
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How to Help Your Brand Grow This Year

With the beginning of the year being under way, it’s important to start thinking about the ways you could improve your business. Fortunately there are many options that can help make a big impact on where you end up when the end of the year comes. Some of the top tips to keep in mind include: 1. Take Advantage of “Quick Content” Use social media tools such as Snapchat and Instagram stories to post short videos that expire after a set amount of time. While this might sound like a waste of time, these apps are more popular than ever.
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Top Marketing Trends to Look Out for in 2017

When it comes to marketing, techniques are constantly evolving into something new. Fortunately by keeping up with these, you can help your business grow and increase its visibility as well. Well there are many tried and true trends that you will use in the future, those that are making waves in 2017 are listed below. Keep an eye out so you can take advantage of these! 1. Mobile Apps Mobile apps are used quite often today, although they will most definitely be more prevalent in the future. Businesses will likely use these to target ads to consumer and provide them
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Drive Marketing Further: New Google Maps Apps You Must Know About

Virtually every company in the world needs to do marketing in order to attract new customers, keep current customers, and even re-gain attention from past customers. While there are many tools that can help with this, Google is perhaps one of the most useful. Google Maps is looking to change the marketing game as well, with four new features every company will enjoy using. 1. Color Identified Features To help make it easier for users to find what they want on a map, Google is currently working on a new color scheme. This will make parks, lakes, and other natural
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Top SEO Strategies to Start Using Today

SEO is something that every company, whether big or small, should embrace and use on a daily basis. If you’re wondering which strategies are the most helpful and effective, then get started with those listed below. Use them today to see what an impact they can have on your business tomorrow. 1. Always Optimize Content Optimizing your content doesn’t have to be difficult or time consuming (although it certainly can be). To make it easy, simply research topics that relate to your target market. Once you do that, write a post that includes that subject as the main topic. More
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Pinterest More Traffic Than Yahoo?

Pinterest.com an online pin and craft board has slowly gained popularity making it a higher ranking website for search than the previous leader, Yahoo. According to a report that appeared on Search Engine Land Sept. 6, 2012, Shareaholic announced that its stats reveal Pinterest has jumped ahead of Yahoo’s organic search listings for referrals to publishers’ websites. Pinterest provides a fun search and share board which seems to have overcome Yahoo’s old layout and search tools. Although Pinterest has higher traffic and rankings than Yahoo Google ranked solidly in first place with direct traffic distantly following the search giant. Facebook came in at
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Most Expensive And Relevant Keywords For Google AdWords in 2011

Last year Google made $32.2 billion dollars in advertisement on Google Sites. When it comes to online advertising keywords are extremely important for top placement. Many keywords have high costs per click making bidding on them extremely difficult.  Keywords can cost from $0.05 cents all the way up to $50.00 per click. At E-Driven Concepts we have the most recent technology to help clients find the best keywords at low costs for clients looking to have Pay Per Click campaigns. We will help you manage your Google AdWords so you can make the most of your money and get high
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Can Bing Compete With Google?

We all know that Google is the dominant website in search. The real question, will Bing ever be able to compete with them for top SEO strategies and placement? Although Google did have a head start on Bing they do seem to have better algorithm and better search results with more useful information. Numbers alone show people trust Google more for PPC campaigns than Bing. Last year Google made 37 billion dollars where Bing only made 1 Million in PPC campaigns alone. Because Google is more reliable, and delivers more relevant and popular search results, they end up having a
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What Exactly is Cloud Computing

There are many different definitions for the term cloud computing or “the cloud”, but what exactly is it? Cloud computing is simply a set of pooled computing resources and services delivered over the web. When you diagram the relationships between all the elements it resembles a cloud. With the help of several virtualized resources Cloud Servers share info based on how much web traffic there is across the entire network. Cloud Computing customers basically pay for resources when they need them and don’t need to spend the time and money to keep website afloat. With cloud computing you have the
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Google Launches The New Penguin Update

Basically Google’s web spam team has announced that Google has been working on an algorithm update that will make it so that sites that don’t participate in over optimization will be on the same level as one’s that do. Google has launched this update to ensure that websites that use “white hat SEO” stay up and about for following Google guidelines. On the other hand, this new update will make it so that websites that have “black hat SEO” which is over optimization with keyword stuffing and link schemes be completely dropped and removed from Google for not following guidelines.
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