While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below.
1. Look Professional and Established
Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about image. This means your social media profile pictures need to look current and your websites need to work on desktops as well as mobile phones. It’s also important to have a dynamic website design that looks fresh and up-to-date on a regular basis.
2. Don’t Push Ads
With instant access to so much media content, kids in this generation are not willing to sit through ads. This is especially true because they have never known life without on-demand internet access and most don’t have the attention span to go through ads to get what they want. For this reason, it’s critical to offer value in return for their attention.
3. Use More Than One Form of Social Media
Are you only pushing ads through commercials on Youtube? This generation has you beat, because on average they’re using 5 forms of electronics at once. This means as soon as your ad pops up on their desktop, their turning to their phone or tablet. To overcome this issue, you must be willing to advertise on as many forms of social media and on both mobile and desktop sites.