With the majority of mothers being the main purchasers in households, it’s important to effectively market toward them. In addition to driving potential sales, by marketing properly you may be able to increase your exposure as well. Some of the best tips for marketing toward this group include:
Avoid the “Perfect Mom” Persona
Today more than ever moms play many roles in their households. The last thing they want to see is the “perfect mom” image in your ads. Instead, they want to see realistic situations that they are able to relate to. This approach will be sure to get you more attention as well as more potential shares.
Ask for Feedback
Moms love to share their insight, so take advantage of their willingness to do so. In exchange for a free e-book or perhaps a coupon code, ask them to take a survey. By doing so there’s a lot you can learn that can help you better market to them in the future.
Don’t Make Ads Long
No mom has time for a long ad, so make sure your ads are short, sweet, and to the point. When you market this way you’ll find that you draw in more attention and those who see your ads understand what you’re trying to sell.
Access Their Emotions
While you don’t have to make your intended audience cry, you should access their emotions in order to create a connection that they don’t soon forget.