Archives for Social Media

Instagram Marketing Strategies

Marketers around the world use Instagram as their preferred social media advertising platform. Nowadays, Instagram is used by millions of people and offers a great opportunity for brands to market their products with visual and short messages. Here are ways to implement effective Instagram marketing: Instagram competitions Instagram is a great platform for photo contests. Companies or brands can ask the user to use a specific hashtag with the uploaded images, and then a random winner can be decided. It’s extremely easy to browse pictures to use hashtags to expand my Instagram and select the winner. The winner can be
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Skyrocket Your Business With Youtube

Marketing your business online is a must when it comes to attracting more people. There are many ways of doing this, however nothing matches the power of YouTube videos, and these are some of the top reasons why: Widespread Reach Did you know that over 1 billion people worldwide use YouTube every month? This grants an extraordinary amount of exposure and helps you reach a whole new audience, and video sharing brings your business to light even more. Comments can also provide great feedback for further improving your business. Search Engine Rankings Since Google acquired YouTube, videos started playing a
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How to Effectively Market Towards Mothers

With the majority of mothers being the main purchasers in households, it’s important to effectively market toward them. In addition to driving potential sales, by marketing properly you may be able to increase your exposure as well. Some of the best tips for marketing toward this group include: Avoid the “Perfect Mom” Persona Today more than ever moms play many roles in their households. The last thing they want to see is the “perfect mom” image in your ads. Instead, they want to see realistic situations that they are able to relate to. This approach will be sure to get
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Tips for Marketing to the New Generation

While millennials might be the focus of most marketing efforts right now, have you considered how to market to the next generation? Otherwise known as ‘Gen Z’, kids who belong to this group will be purchasing goods and driving the market before you know it. For this reason, it’s important to determine your marketing approach now. To help make the most of this, you’ll find some useful tips below. 1. Look Professional and Established Gen Z kids simply don’t care if a brand has been around for a long time and has established a good reputation. Instead, they care about
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How to Help Your Brand Grow This Year

With the beginning of the year being under way, it’s important to start thinking about the ways you could improve your business. Fortunately there are many options that can help make a big impact on where you end up when the end of the year comes. Some of the top tips to keep in mind include: 1. Take Advantage of “Quick Content” Use social media tools such as Snapchat and Instagram stories to post short videos that expire after a set amount of time. While this might sound like a waste of time, these apps are more popular than ever.
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Top Marketing Trends to Look Out for in 2017

When it comes to marketing, techniques are constantly evolving into something new. Fortunately by keeping up with these, you can help your business grow and increase its visibility as well. Well there are many tried and true trends that you will use in the future, those that are making waves in 2017 are listed below. Keep an eye out so you can take advantage of these! 1. Mobile Apps Mobile apps are used quite often today, although they will most definitely be more prevalent in the future. Businesses will likely use these to target ads to consumer and provide them
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Drive Marketing Further: New Google Maps Apps You Must Know About

Virtually every company in the world needs to do marketing in order to attract new customers, keep current customers, and even re-gain attention from past customers. While there are many tools that can help with this, Google is perhaps one of the most useful. Google Maps is looking to change the marketing game as well, with four new features every company will enjoy using. 1. Color Identified Features To help make it easier for users to find what they want on a map, Google is currently working on a new color scheme. This will make parks, lakes, and other natural
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Top SEO Strategies to Start Using Today

SEO is something that every company, whether big or small, should embrace and use on a daily basis. If you’re wondering which strategies are the most helpful and effective, then get started with those listed below. Use them today to see what an impact they can have on your business tomorrow. 1. Always Optimize Content Optimizing your content doesn’t have to be difficult or time consuming (although it certainly can be). To make it easy, simply research topics that relate to your target market. Once you do that, write a post that includes that subject as the main topic. More
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Pinterest More Traffic Than Yahoo?

Pinterest.com an online pin and craft board has slowly gained popularity making it a higher ranking website for search than the previous leader, Yahoo. According to a report that appeared on Search Engine Land Sept. 6, 2012, Shareaholic announced that its stats reveal Pinterest has jumped ahead of Yahoo’s organic search listings for referrals to publishers’ websites. Pinterest provides a fun search and share board which seems to have overcome Yahoo’s old layout and search tools. Although Pinterest has higher traffic and rankings than Yahoo Google ranked solidly in first place with direct traffic distantly following the search giant. Facebook came in at
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Google+ Good For Business

Google + is the latest in Google’s attempt at social networking. On September 20, 2011, Google+ was opened to everyone 18 years of age or older without an invitation. Google + helps you organize friends by topic: Friends, Family, College Buddies, Roommates, etc. Google + has a list of features, the three most prominent would be Circles, Hangouts and Sparks. These services basically let you categorize your friends, message and video chat in large groups, and find people, events, services, based on your interests and that of your friends. Google + is good for Businesses and business owners in the
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